First, you’d need to identify the problems. Often problems are about 1) Engagement

1. Engagement

Engagement C-Suite

✦ Report on highlights and revenue / conversion increases each quarter.

• Always feed compliments back to leadership and team

Engagement leadership

✦ Create a strategic Experimentation Plan each quarter and align with leadership ✦ Make sure results are included in (quarterly) reviews

Engagement teams ✦ organize an experimentation hackaton (during a code freeze in december), and put an experiment live as goal; ✦ hosting competitions (with awards): guess the winner (before a test to get people engaged) and send in an experiment hypotheses

✦ Lunch & Learn sessions to share knowledge

✦ Book club

2. Empower [x] with Experimentation

Help them to leverage Experimentation - C-Suite

✦ setting KPI's for each team to run at least 1-3 test a quarter (with help from leadership);

Help them to leverage Experimentation - Leadership

✦ Run a survey or do interviews

✦ Help them create a data-driven organization:

• for example with fewer discussions and meetings
• better priotization
• less egos, more space for people, happier workplaces

Help them to leverage Experimentation - Teams

✦ run a survey or do interviews with Product Owners to figure out how Experimentation can help them:

• how many experiments do you run
• what are your KPI’s this quirter
• what’s challenging
• how can experimentation help the team to achieve their goals

✦ Attend PO meetings and biweekly standups to make sure you are helping Product Owners and Team that needs

2 Increasing the value perception

Get them to see the value of Experimentation - C-Suite

✦

Get them to see the value of Experimentation - Leadership

✦

Get them to see the value of Experimentation - Teams