Every culture has stories and myths everyone is aware of. Think of the ‘American dream’ which is the idea that everyone can achieve success through hard work and determination, or even the story of Santa Claus or Hansel and Gretel.

What are the stories that are told within your organization? And how do you impact the stories being told?

What stories and myths can look like for Experimentation Culture:

• Sent a monthly email with results and share learnings at meetings
• Share success stories about high-impact tests that changed the company’s direction
• Share stories that demonstrate our company or Experimentation Cultural values
• Tell "failure myths," such as a test that didn’t ‘win’ but revealed a crucial insight.
• Highlight a test-driven turnaround story during onboarding to inspire new employees.

In our global CRO/Experimentation world there are also stories and myths, this is what you can follow 👇

Global ‘Stories’ and influencers to follow