We play certain roles in our cultures. We can have the role of the parent which guides a child and nurtures them, we have the of president of which we also have certain expectation of. We expect a waiter to come serve us at our table, those are examples of roles and responsibilities.

What roles can look like for Experimentation Culture:

While not everyone in your organization might focus 100% on Experimentation, you can still make it clear what is expected of everyone and what their role in the process is.

• Assign "Experiment Champions" to lead and advocate for testing within each department.
• Designate a cross-functional Experimentation Council to oversee strategy and share best practices.
• Establish roles for experiment owners, analysts, and QA leads to ensure smooth test execution.
• Who manages the Airtable and documents experiments?