Rituals in our western world include celebrating Christmas, but also children going to school at a certain age.

What rituals and practices can look like for Experimentation Culture:

• Schedule a weekly or bi-weekly ‘Experiment meeting’ where you get the people together working on tests and make sure everything goes according to plan.
• Schedule monthly or quarterly "Experiment Review" meetings to discuss learnings and improve process.
• Introduce a "Test Kickoff" ritual where teams present their hypothesis and expected outcomes before launching a test.
• Celebrate a "Learning of the Month" to highlight the best insight from testing.

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