In Western Culture we also have our norms, we like to greet each other in a certain way (handshake, hug, saying ‘hi’), we value the nuclear family model over extended family structures and are monogamous. We also tend to maintain eye contact during conversation and give a gift for a birthday.

What norms can look like for Experimentation Culture:

• Make it a norm to back most decisions with experimental evidence.
• Every test abides to the scientific rigor which helps us ensure that we avoid (or minimize) the confirmation bias and that we interpret the test results properly. For example, the confidence levels (we use 2) and KPI measurement it fixed for all tests.
• Encourage every team member to propose hypotheses, regardless of their role.
• Ensure everyone shares experiment results (good or bad) transparently across the organization.
• What statistical framework and confidence level

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