In Western Culture we also have our norms, we like to greet each other in a certain way (handshake, hug, saying ‘hi’), we value the nuclear family model over extended family structures and are monogamous. We also tend to maintain eye contact during conversation and give a gift for a birthday.

What norms can look like for Experimentation Culture:

• Make it a norm to back decisions with experimental evidence.
• Encourage every team member to propose hypotheses, regardless of their role.
• Ensure everyone shares experiment results (good or bad) transparently across the organization.
• What statistical framework and confidence level

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